Manajemen Pemberdayaan Ekonomi Dalam Meningkatkan Kesejahteraan Masyarakat UMKM Di Desa Sungai Kunyit Hulu Kabupaten Mempawah

Abstract

Micro, Small, and Medium Enterprises (MSME) are one of the dominant economic actors in the entrepreneurial world, playing a crucial role in advancing a country's economy. Empowering MSMEs is one strategy that can be implemented to improve the economic standard in Indonesia. MSME are business activities that can expand employment opportunities and expand the process of increasing community income.

This study used a qualitative approach with descriptive research. Data collection techniques included interviews with six respondents. Observations were conducted by visiting the Sungai Kunyit Hulu Village office and the homes of MSME members. Documentation studies used data from previous theses and journals, obtained in the form of documents recorded by the researcher. The author selected informants using purposive sampling.

The results of this study indicate that the presence of MSME in Sungai Kunyit Hulu has a positive impact on the local economy. The programs and support provided were well-received by the MSME members. Activities offered by the MSME in Sungai Kunyit Hulu Village, included marketing training, packaging training, capital assistance, knowledge on halal certification, and MSME corner to promote the members' products to a wider audience. These programs not only positively impacted the economy but also boosted the MSME members.